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Building
Community Through Literature
Poetry Flash is dedicated to
providing the widest possible access to
poetry and literature. Unique in format
and in community support, Poetry
Flash is an important communication
forum and vehicle for generating audience
and interest in literary issues and
events. Poetry Flash publishes
quality reviews, poems, interviews,
essays, and trade, submission, and award
information for all creative
writers---poetry and fiction. Poetry
Flash also carries the most
comprehensive listing of literary events
in the West: the Calendar is an
indispensable guide to the literary scene
in all of California, and offers
Southwest, Pacific Northwest, and selected
national event listings. Although poetry
is the editorial focus, interviews with
novelists and writers of experimental
fiction are featured. Poetry Flash,
an essential tool for writers, publishers,
and readers, has built community through
literature for twenty-seven years.
Funding cuts at the national level,
however, have placed many nonprofit
literary magazines and community-based
arts organizations at risk. In 1993 the
NEA funded forty-three literary
magazines---in 1997 only four. Keeping the
Flash in print is more critical now
than ever before. Poetry Flash
supports community literary diversity,
vertically (from the budding writers to
academics and established writers) and
horizontally (providing audience
development for magazines, presses,
presenters, workshops, and academic
programs).
We have worked hard to maintain a
viable organization in this climate,
modifying our publishing schedule to six
times per year. To continue to deliver the
Flash every two months to 22,000
readers, we must rely on the generosity of
private foundations, individual
contributors, and volunteers to cover the
majority of our operational expenses -
printing, distribution, production,
overhead (rent!), and editorial. Poetry
Flash invites your support so that we
may continue to make our essential
services available to writers and
appreciators of literature.
Poetry Flash is a non-profit
literary arts organization, and volunteers
and interns are always welcome. Please
send a resume with a cover letter or call
(510)525-5476.
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List
Your Event
The core of the Poetry Flash
mission is to provide the widest possible
access to poetry and literature to the
maximum number of people, while
documenting and celebrating West Coast
literature, particularly in California.
Easily, one half of each issue is devoted
to The Calendar, a general literary
calendar incorporating all aspects of the
writing and book arts. Features include:
Northern California Daily Events (Fresno
north); Southern California Daily Events
(Fresno south); Festivals, Conferences,
and Out-of-State; Events (especially
Arizona, New Mexico, Washington, Oregon,
and Colorado, looking beyond to New York
City and national conferences); Workshops
& Classes; Film; Theater Exhibits; and
Radio & TV.
If you would like to list your event,
please send us a press release with the
following
details:
- type of event: reading
(featured and/or open),
festival, conference,
workshop, etc.
- featured
readers/presenters: names,
recently published works,
relevant biographical
information.
- where, when: location,
address, date, time, and a
telephone number for more
information.
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You can send your listings via:
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Email:
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calendar@poetryflash.org
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Fax:
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(510)525-6752
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Snail mail:
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Poetry Flash
1450 Fourth Street, #4
Berkeley, CA 94710
Attention: Calendar
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Please call (510)525-5476 for calendar
deadlines.
Poetry Flash also provides
access to literary audiences in three
other important ways: literary reviews,
poetry submissions and display
advertising. We encourage writers and
publishers to submit their newly published
works to our editorial staff for review.
Please send to the attention of "New
Publications" at the above address. See
below for further details on submissions
and display advertising.
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Editorial
Guidelines
Before investing your energy in writing
reviews especially for the Poetry
Flash, please query us first. Someone
else may already be reviewing the book you
have in mind. Reviews of and essays on new
poetry collections and anthologies, major
literary events, works of literary
criticism and literary biography, and the
process of creative writing in general are
welcomed. We are always interested in
poems of literary merit.
Pages should be double-spaced to
facilitate editing. The minimum length for
articles is four and a half double-spaced
pages, optimum length is six to twelve
double-spaced pages. Poetry Flash
publishes longer reviews and essays than
usual 'daily newspaper' length. Essays and
interviews usually run longer than reviews
of individual books. We can transcribe
interviews if needed. Presenting quotes
from reviewed works in support of
editorial arguments is encouraged.
Poetry Flash pays for reviews,
articles, and interviews, depending on
length, by arrangement. Expenses can be
reimbursed if we have an agreement in
advance. We are happy to trade advertising
space for good writing. For now, we pay
for poems with extra copies and a two year
subscription.
All rights to poems, interviews, and
articles revert to the author upon
publication, though we reserve the right
for a possible additional one-time use in
a planned Best of Poetry Flash
anthology to appear in book form.
We use many photos of poets and
writers, especially for upcoming readings
or event coverage. Please call to tell us
what you have or send photocopies.
Always send an SASE (stamped
self-addressed envelope) with your
submissions. We have no set reporting time
- but the average is three to four months.
Please understand that we are frequently
flooded with submissions and/or short
staffed. Simultaneous submissions are fine
for poems, and more problematic for
reviews. Please notify us of simultaneous
submissions for reviews, essays,
interviews or other editorial works beside
poems.
We can't critique your work; we can
only offer a response on publishing it in
the Flash. For editorial comments
on your writing, check out a local
workshop or an individual editorial
consultation service such as that offered
by Poetry Flash Associate Editor
Richard Silberg. You can find such
listings under Workshops & Classes in
the Poetry Flash Calendar.
Please direct your editorial questions
to:
Poetry
Flash
1450 Fourth Street,
#4
Berkeley, CA 94710
Attention: Joyce Jenkins,
Editor/Publisher
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Advertising
Specifications & Rates for
2008
Poetry Flash is dedicated to
providing the widest possible access to
poetry and literature. Strong in community
support, Poetry Flash is an
important communication forum, generating
audience and interest in literary issues
and events. Poetry Flash publishes
book reviews, poems, interviews, essays,
and trade, submission, and award
information for all creative writers.
Poetry Flash features the most
comprehensive listing of literary events
in the West. The Calendar is an
indispensable guide to literary scenes in
California, and also offers Southwest,
Pacific Northwest, and selected national
event listings. Although poetry is the
primary editorial focus, The Calendar
covers creative writing of all genres.
Fiction reviews and interviews with
writers of fiction are often featured.
Poetry Flash has built community
through literature for over thirty
years.
Poetry Flash purposely prices
print ads to foster community and to
encourage individual and non-profit
participation. Your advertising dollars
also provides us with critical revenue to
fuel this essential literary resource.
Thank you.
Reader Profile
Our audience is made up of avid readers
and writers---constituting one of the most
targeted and engaged readerships of any
literary publication in the U.S. Our
readership forms the core of one of this
nation's most vital literary book markets.
Poetry Flash is well-read,
well-known, and located at the literary
epicenter of the West Coast. Literary ads
in Poetry Flash work.
Circulation
The current print run stands at
22,000.
Distribution
Poetry Flash is a literary
newspaper available by subscription
(currently $12 for four issues) and free
of charge at selected bookstores, cafes,
colleges, libraries and other public
places throughout California and at
selected bookstores and literary centers
in Oregon, Washington, Arizona, New
Mexico, Colorado, and New York. Our paid
subscription base is national and
international.
Deadlines & Publication
Schedule
Poetry Flash will be published
quarterly in 2008. Closing dates are
usually one month previous to publication.
Conferences and special workshops should
be advertised with respect to their
registration and application deadlines.
Please contact us for a current
publication schedule.
Insertion Orders and Ad materials
to:
Attention:
Advertising
Poetry Flash
1450 Fourth Street, #4
Berkeley, CA 94710
E-mail: ads@poetryflash.org
Rates
Poetry Flash is an 11-1/2"x15"
literary newspaper, printed offset on
newsprint with an Electrabrite cover. Ad
sizes are based on a three column
page.
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Full Page
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10" x 13 3/4" high
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$630.00
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Half Page
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10" wide x 7" high
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$315.00
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1/4 Page
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6 1/2" wide x 5" high
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$157.50
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5" wide x 7" high
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$165.37
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1/8 Page
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3 1/8" wide x 5" high
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$78.75
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1/16 Page
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3 1/8" wide x 2 1/2" high
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$39.37
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These rates are based on $15.75 per
column inch.
A column inch is 3 1/8" wide by 1"
high. For
example:
- an ad 2" deep and one column wide
is $31.50
- an ad 7" deep and 5" wide (a
vertical quarter page) is $165.37
Rates are non-commissionable. No agency
discounts.
Electronic: PDF files only. Ads
must be correctly sized with all fonts
embedded. Art must be gray scale (black
and white) only. Do not include crop marks
or ID slugs in the PDF. E-mail PDF to
editor@poetryflash.org. Label the
subject line of your email: "Ad for
Poetry Flash"
Nonelectronic ads: If you don't
have the capability of producing your ad
in PDF format, Poetry Flash will
create one for a nominal charge.
Production charges range $10 (ads that are
all text) to $25 (ads that contain
artwork: logos, photos, illustrations,
etc). Please send text for the ad and
artwork to: editor@poetryflash.org.
Label the subject line of your email:
"Ad materials for Poetry Flash"
For ads constructed by Poetry
Flash, or non-camera ready copy, there
is a production fee of $10-$20
Payment
Pre-payment is welcome; otherwise,
invoices (with tearsheets) payable on
receipt will be issued on publication.
Rates are non-commissionable. No agency
discounts please.
Payment for Web advertising is due by
the first day the ad link is scheduled to
appear. Cash, check, money order or
university purchase orders are
acceptable.
Poetry Flash reserves the right
to reject any advertising. Advertising
must support our express non-profit
purpose to assist, support and inform the
public with regard to the literary
arts.
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Build
Traffic On Your Web Site.
Link From Our Site To Yours!
Poetry Flash encourages interest
for literary events and publications by
offering display ads that link from the
online literary Calendar to your Web site.
The Calendar is visited by over 14,000
readers each month. Your online ad will
appear on all site pages that list events:
Northern and Southern California Dailies,
Open Readings and Workshops, and Festivals
(national event listings).
Here's how to set up a button link from
Poetry Flash's online literary
Calendar to your Web site.
Option 1: Place a print ad,
quarter page or larger, in Poetry
Flash and receive a free link from our
Calendar pages to your home page for as
long as that ad appears in Poetry
Flash.
Option 2: Purchase a display
link from our Calendar pages to your home
page for $150 for a three month run.
Technical: Please supply the URL
of the page to which you want your ad to
be linked. Graphic image must be 162
pixels wide by 36 pixels high in .jpg
format. Static image only. No spinning,
flashing, moving or changing images.
Assistance in preparing you graphic image
is available
Information and technical assistance
contact: Mark Baldridge at
mbb@poetryflash.org
If you would like more information
simply fill out the Link
form.
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